Let's be honest. Building and running a business is rarely a smooth sail on calm waters. There are storms, hidden reefs, and unexpected lulls. In short, it's tough, and problems are an inevitable part of the journey. While the natural inclination might be to seek a quick fix, hope the issue resolves itself, or simply avoid confronting the discomfort, the truth is that facing these problems and the accompanying pain is not just necessary, but it's a fundamental key to growth.
In a world that often champions instant solutions and effortless success, the idea of leaning into difficulty can seem counterproductive. We're bombarded with messages promising overnight results and pain free progress. However, in the complex ecosystem of business, impatient or inadequate attempts to bypass genuine challenges are almost always ineffective in the long run. Similarly, the passive hope that problems will magically disappear if left unaddressed is a fantasy that can lead to stagnation and ultimately, decline.
Think of it like building a skyscraper. You can't wish away the challenges of laying a strong foundation or erecting the steel structure. Trying to rush these critical phases or ignoring potential structural issues will inevitably lead to instability and potential collapse down the line. True growth, the kind that creates resilient and thriving enterprises, is built on the bedrock of confronting and overcoming adversity.
History has many examples of companies and leaders who faced major crises and emerged stronger by tackling their problems head-on. Apple, for instance, was on the brink of collapse in the late 1990s, but the return of Steve Jobs marked a period of radical, often painful, change that involved difficult decisions and a complete re-evaluation of their approach. Lego, a beloved brand, faced significant financial difficulties in the early 2000s before a focused effort to return to their core product and innovate pulled them back from the edge. Ford, Delta Airlines, and Netflix also have compelling stories of confronting major setbacks and transforming their businesses through decisive action and a willingness to navigate turbulent times.
Research in psychology and business strongly supports this idea. Just like people experience "growing pains" as they grow, facing challenges is a powerful way for individuals and organizations to develop. Engaging directly with difficulties is proven to build resilience, which is the critical ability to recover from setbacks. It also sharpens your problem solving skills, makes you more adaptable, and helps you understand things more deeply. But, on the other hand, research shows that avoiding problems actually stops this important growth. Quick fixes usually don't solve the real issue, and simply hoping problems will disappear only allows them to get worse, which limits your future possibilities.
Embracing the discomfort of facing problems allows for genuine learning and innovation. It forces a deeper analysis of what went wrong, encourages creative thinking for solutions, and builds a more robust and capable team. This process, while difficult, is where true strength and sustainable growth are found.
So, the next time your business encounters a challenge, resist the urge to seek the easy way out or hope it will vanish on its own. Instead, view it as an opportunity. Lean into the discomfort, analyze the situation honestly, and commit to finding a real solution, however difficult the process may seem. This willingness to face problems head-on is not a sign of weakness, but the hallmark of a resilient business and a truly effective leader. It is the uncomfortable truth that unlocks the door to genuine and lasting growth.
Darrin Brownlee
CFO Advisor & Consultant